PITCH
In the arena, there’s no second place. There’s only victory. Clash Royale is not just a game—it’s a battlefield where masterminds thrive, leaders emerge, and the hunger for victory fuels every move. In this high-stakes world of strategy and speed, every player is a competitor, every match is a showdown, and every crown is hard-earned. Our brand campaign reignites the fire of competition and puts Clash Royale back on the global stage by dramatizing the obsession with winning—the rush of triumph and the relentless drive to rule the arena. We’ll bring Clash Royale’s competitive spirit back to the streets through striking, unmissable billboard ads. These visuals will capture the intensity of battle and the thrill of victory, turning every city into an extension of the arena. Through eye-catching designs including historical figures and powerful taglines we will remind potential players that Clash Royale isn’t just a game—it’s a test of strategy, leadership, and conquering.
SKETCHES
This was for created for a Graphic Design course at Temple University. The initial idea was to create designs including famous sculptures from different countries to catch attention from all around the world. The sculptures would hold the famous Clash Royale crown to let the catch the viewers eyes and hold their attention to the advertisment.
FIRST ROUGH
However, I realized that sculptures could have a great emotional value to the citizens of those countries. Hence, I decided to switch the ad campaign from sculptures to paintings of famous historical figures known for conquering and reigning to show the viewers the experience of playing this game.
FIRST FINISH
According to feedback from my professor and peers,`the type needed to be aligned consistently and the first words of the taglines should have more emphasis. The image I had of Julius Ceasar could not identify his face so looking for an another image with Ceasar's face in it was the better idea. Another feedback I got was to find an image of Cleopatra with a better composition that shows her ruling on her throne. Finally, Alexander's face had to be more clear as the contrast hid his facial features.
FINAL FINISH
OVERVIEW
CONCLUSION
This was a fun project to work on as I enjoy playing Clash Royale and the idea of being able to bring back potential players who were once a part of this community motivated me to create these visually compelling advertisments that spreads the theme of "conquering" and "ruling" the game. With the help of my professor and peers I was able to transform this campaign to a very strong one from my initial idea.
